Wednesday, May 6, 2020

The Vineyard Bed And Breakfast - 828 Words

Executive Summary The valley is well known for its beauty and concentration of vineyards and wineries. The Vineyard Bed Breakfast has two competitive advantages that will ensure profitability The other sustainable competitive advantage is the facilities, handcrafted and simply beautiful. The house and adjoining land are magnificent. Situation Analysis Marketing is critical to its success and future profitability The basic market need is a delightful BB serving the Eugene area. The physical structure that houses the BB has been specially engineered.. Market Summary . The Enchanted Vineyard Bed Breakfast will leverage this information to better understand who is served, their specific needs, and how The Enchanted Vineyard can better communicate with them. †¢ e target group is the geographic target of the city of Eugene with a population of 130,000 people. †¢ Another target population are travelers that typically come from the United States, however, approximately 10% are from other countries. Demographics †¢ Male and Female. †¢ Ages 35-55. †¢ College or graduate education. †¢ An income over $50,000. Behavior Factors †¢ Enjoys traveling for the sake of seeing new things and meeting people. †¢ Tend to use BBs when traveling instead of hotels. †¢ Enjoy meals at restaurants once a week. Market Needs The Enchanted Vineyard Bed Breakfast provides its customers with a beautiful, relaxing, luxurious, country setting bed breakfast. The Enchanted Vineyard Bed Show MoreRelatedBusiness Pl Enchanted Vineyard B Bairbed And Breakfast Essay837 Words   |  4 Pages Business Plan Enchanted Vineyard BBAirbed and Breakfast(AirBnB) Business Part A Business Profile Business activity The main purpose of opening our business is to rent the five bed rooms house which has newly renovated, to people who are traveling or weekend getaway customers with good pricethrough the https://www.airbnb.co.nz/website, which is very famous in all over the world. The enchanted vineyard Airbed Breakfast is a charming airbed and breakfast (BnB) located in the Matakana, Rodney,Read MoreCome tour Niagara’s Wine Route with winetourlimo.ca and see why they have grabbed the world’s700 Words   |  3 Pagesaward-winning wineries that dot Niagara-on-the lake. These wineries are located below the Escarpment and set in a scenic vista with vineyards and orchards that sweep across from the picturesque Niagara Parkway all the way to the shores of Lake Ontario. 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